I would like to take this opportunity to thank a few people who have made the process of writing this dissertation somewhat easier during the past year.
Firstly, I would like to thank my supervisor, Dr. William Webster, for being patient, encouraging and supportive. Also for giving me lots of valuable advice that has certainly made this project a lot easier to complete.
Thank you to Topshop and Stirling University Library for allowing me to use them as case studies for this project.
To Catherine and Amber for taking part in the study, you helped me out a lot. Thank you.
To Justine, who has managed to keep me smiling through the hardest parts of this process and who I will always be grateful for, thank you.
Thank you to Doug, Ash and Jeff – our days out and banter has meant a lot to me and has kept my social life alive during this (somewhat isolating) process.
My friends have been a constant support and have kept me sane through the last few months: Thanks to Amy, Stuart, Gillian, Ailsa, Craig, John, Fiona, Christine, Adam M and Adam RF.
To Will and Debbie for providing me with very sound advice and endless support on the other side of a screen. Thank you.
To Niall, thank you. For absolutely nothing.
Thanks to Kyle, Sam and Rachel. Just because.
And finally, thank you to my parents, Mandy and John. Their endless support has meant more to me than I could possibly express and will be forever grateful to them for their assistance, comforting words and lovely hugs. Mum – it might all have been worth it in the end!
President Josiah Bartlet – The West Wing.
Source: BA (Hons) Business Studies, Stirling University